There is a trend that perhaps you may not have heard the precise coin of phrase for... and it's known as Kidcore. A fashion trend embracing 90s and 00s nostalgia, reviving old haunts of perspex fashion, jelly sandals, obsessively pink and lilac themed accessories from Claire's, scoobydoos, aquapets, nintendo's, retro sweets... you get the idea. The magical time where we were content with our quirky cuteness, not truly perturbed by social media unless it was in the form of MSN and whether Kevin has updated his statis from online to away, or who his latest girl crush is. Which was obviously you, right?

I love the Kidcore trend because of the memories it brings back for my own personal styles and times of happiness as a young girl. So when I stumbled into the wonderland of July Child jewellery, a brand abundant with pastel hues, alien heads, swirls and gems, I was instantly hooked.

Founded by jewellery-enthusiast and 90's kid Sinead Flood, July Child represents everything the founder treasures most; cult brands, individual style and — of course — her month of birth.

A firm believer that accessorising is the chicest way to update your style and express yourself, the founder has spent her twenties hunting high and low for the perfect pieces. And after curating off-the-grid cult brands from New York to Paris, Sinead launched July Child Jewellery to share her enviable and constantly evolving collection with everyone in the UK and beyond.

In 2020, July Child went one step further, launching their own brand range, Daughter by July Child. Designed in the U.K. and inspired by Sinead's late night day dreaming, Sinead's playful jewels are guaranteed to put a smile on your face and take you on a nostalgic journey.

A wonderful quote by the founder herself...

To introduce you properly to the brand and their eclectic range, laitmylk gives you a series of mood board's, links and descriptions of our 8 most favourite items!


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