Perfume whores rejoice and unite as I unravel to you the latest scent trend to hit the technological shop shelves (seeing as low and behold we are still under lock and key by the government's scrupulous yet utterly cataclysmic attempts to contain COVID 🤦🏻♀️).
A fragrance so pastel pink, your inner hello kitty will meow.
A scent so sweet, sugar will crystallise in total surrender.
A perfume so poppin' that it'll make yo' bubblegum POP 💥
Because that IS what this perfume IS: bubblegum scented 👁 👄 👁
Based in London, the latest aesthetic brand trend to put me in a whimsical twirling la la land state of being is Bel Rebel. And the scent we are specifically drawing focus onto is their bubblegum fragrance.
Fruits, Clove Bud
Bubblegum, Orange Oil
Cashmeran, Patchouli Oil, Vanilla
Captures the sensation of blowing the bubble. Intense at first, over time the scent is unexpectedly transformative.
Once the bubble pops, velvety undertones emerge bringing a chic element to the playfulness of bubblegum. A celebration of the off-kilter, the happy-go-lucky, in constant pursuit of fun and joy.
Cwaoorrr baby, spray, sprirtz and squirt again because this is an aroma to brighten and lighten any mood.
The brand claims that every one of their scents creates unique narratives, and challenges industry conventions. They bend, twist, twirl and uptinately tantalise our olfactory senses by rebelling against beauty norms. And who can honestly argue with that?
They are BOLD
They are ETHICAL
They are INSTINCTIVE
They are FUN
They are INCLUSIVE
They are SELF MADE
They are STRAIGHT FORWARD
Discover the brand here
Follow them on instagram
And join the rebel gang