Although we are still in the middle of winter and snow is being forecast every split second of every split day Londoners or craving a style change. Not just Londoners: the world. I believe it's time that we bring you a look book that will spark your imagination allow you to think creatively out of the box and endeavour to channel your inner sweetness and tutti-frutti vibes. This is the dressing up kind of fruity look book and let me tell you why.
Often people are too scared to wear bold colours or prints or patterns out of fear that society will glaze upon them with questionmarks emerging from their heads.
We've become accustomed to dressing simplistically and with an over exertion of minimalism and hope that we will not be mainstream but not stand out too much not London too much but at the same time only succeed in becoming just that. An amalgamation of neutral colours black grey and very little white because we're all scared that we're going to stain in ourselves - let's not lie.
But why are we scared of dressing colourfully and dressing with boldness. Considering the fact that London is the hype a beast of all things fashion and arguably the biggest fashion capital of the world why have we secluded also is from fashionable experimentation? From an area of punk rock 'n' roll popstar 90s chic 80s baby 70s flowers and 60s miniskirts and 50s peplum dresses let's go back in time revive old trends and all with a bit of sugary sweetness. No fakery permitted no saccharin allowed.
THE CHERRY BOMB 🍒
PEAR SHAPED 🍐
FEED ME GRAPES 🍇
WATERMELON SUGAR AHHH 🍉
SO PEACHY 🍑
MADEMOISELLE CLEMENTINE 🍊
AVO BIT OF LOVE 🥑