Photo credit: Briana Gardener Edits: Darcy Keverian
HER PLACE IS IN is an organisation dedicated to social action through art. Focused on building community, celebrating diversity and empowering femininity, the organisation is committed to sharing stories, advancing social education, and creating spaces for conversations that lead to real change.
Established in 2018, a Bay Area group of diverse women came together after a concert and collectively created an art platform that would soon inspire the world. HER PLACE IS IN premiered their first project, HER PLACE IS IN: Color on July 27, 2018. After the overwhelmingly positive response, the team decided to invite the community to participate in HER PLACE IS IN: SKIN, lead by artist Briana Gardener (featured below surrounded by an abundance of hearts, because why not) - who is currently working on her BS in Visual Communication Design in the San Fransisco State. The project centred around building community, celebrating diversity, redefining beauty, and empowering femininity.
The goal of their this photoshoot was to feature 30+ women of all shapes, sizes, and ethnicities wearing absolutely no makeup and in outfits styled to match the tone of their skin and combat unhealthy beauty standards by celebrating their so-called “flaws."
They proved that beauty is no one color, size, or shape, and that true empowerment is much broader than the skin. Posing together, these women celebrated the strength that lies in community and the power that lies in unity. The images curated in this project challenge social stigmas surrounding the concept of beauty being limited to specific hues and shades of skin tone, body shapes, sizes and modifications, which is precisely what the modern world as we know it needs.
There is no doubt injustice pervades our society. It affects all of us. Whether it’s as intangible as a mindset or as physical as the place we choose to live. We are often moulded by society’s expectations… so, in a time where beauty is every changing and becoming radically redefined, this project sparks inspiration for us all to become and to remain true to change and our inner self.