Ode to Hermès

Hermès is a brand of 183 years of age and is abundant with finesse; the epitome of luxury, a literal definition of what is considered iconic and rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism, which is why they have obtained and maintain a position of superiority in the very competitive and ruthless world of luxury.

From a root of equestrian needs, the founding father Thierry Hermès created saddles and bridles and other leather riding gear. In the early 20th century, Thierry’s son Charles-Émile Hermès moved the company’s shop to 24 Rue Du Faubourg Saint-Honore in Paris, where it remains to this very day and is the company’s global headquarters. Fast forward to today, and the brand is creating everything from clothing to furniture, and other divisions gracing the likes of perfume and jewellery. Hermès has no limitations - though they are best known for their exquisite bags and fine silk scarves, which is where laitmylk wants to bring your focus upon today.

The design of the very first scarf was based on a woodblock drawing by Robert Dumas, a member of the Hermes family. Since, there has been an avalanche of different designers, each with their own flair, taste and twist on the silken delights. They have extraordinary ink-saving systems so there’s not a lot of waste, and they only print limited editions of each. It’s not about seasonality. Hermès keep the scarves in the store until they sell. Once they’re gone, they’re gone. It would be so tempting for them to say, 'This design is so popular we need to do another one,' but they never do. It keeps the product luxurious. I love the idea you’re not creating mass product – you’re creating art.

And what’s more is that, scarves aside, not everything is just decorative with Hermès, it’s functional too - hence why I believe the brand does require a reason to excuse their Herculean price tags and limited number of product quantities. Hermès has always being a significant proponent and user of the “limited edition” strategy and also limits distribution of its products in its stores… for example: Hermès has introduced “patience” as a very strong principle and element in its brand strategy. Customers cannot expect to walk into a store and walk out with a Birkin bag. Instead, one has to place an order and wait for a few months before it is ready. Instead of rationing high demand by price like normal economic law dictates, Hermès rations by queue. If you have true patience, and an obese wallet also, you can even request your own custom designed Birkin, which the likes of Kim Kardashian are not shy of doing.

Now, 2020 is here, and has been for the past three months (nearly four). And with that said, the luxury fashion house has introduced a range of brand new scarves printed for this annum, and this annum alone… feast your eyes on the delights below… And shop the full collection by clicking here...

Laitmylk loves to collaborate with brands, as you may be well aware by now. In true Hermès spirit and inspiration, I have curated a series of designs that are inspired by the innovation, intricacy and individuality of the brand. Sure, they are not Hermès to a T by any means. But why would I want them to be identical? This collection is inspired by the brand, twisted and sprinkled with Darcy Bucci flair.

Save and share your favourite on social media ‘@Hermes’ and with the tag #laitmylkforhermes


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